Our Story
From Terroir to Transformation
Founded in 2001, Confirel transforms Cambodian agricultural resources into food and beverage products rooted in Khmer culture and built for contemporary markets — connecting terroir, rural know-how, quality control and product innovation into real value, locally and beyond.
Confirel's model is simple: Cambodian ingredients, transformed locally, held to international standards — from raw material to a product ready for the shelf, at home or abroad.
The places behind our work
Confirel begins with four Cambodian origins. Their distinct ingredients shape everything we make.
The Meaning of Confirel
The name Confirel reflects the company's founding philosophy: preserving natural heritage, creating value from local products, supporting innovation, ensuring fair remuneration and strengthening livelihoods through employment, training and responsible transformation.
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Conservation
of natural heritage
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Original identity
of local products
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New opportunities
for development
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Following
artisanal production logic
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Innovation
rooted in local resources
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Right remuneration
for stakeholders
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Employment
training for farmers and staff
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Leveraging
livelihoods and economic growth
“Cambodia's rural resources can create more value when they are transformed locally.”
Dr Hay Ly Eang, Founder of Confirel, 2001
The people behind the transformation
Behind every Confirel product is a network of Cambodian people — farmers and collectors in the provinces, and more than 100 staff at Confirel's Phnom Penh facility who process, package and quality-check what reaches the table. Confirel is not only a brand or a factory; it is Cambodians building a value chain, together.
25 Years of Applied Innovation
Working with CIRAD experts, Dr Hay Ly Eang developed a filtration and stabilisation system for Thnot palm sap that improved purity, prevented premature fermentation and preserved the sap's qualities. This breakthrough made it possible to produce palm sugar meeting international food safety standards — opening the way to certification, export markets and the Palme d'Or at Natexpo Paris in 2005.
Confirel's first innovation was to make Thnot palm sap safer, stable and ready for modern markets. Since then, the same approach — science, transformation and rural value — has grown the portfolio to more than 300 product formats, most recently with a patented new use for the Kampot pepper plant, told in From Kampot Pepper Inflorescence to Herbal Infusion.
2025
Expanding Cambodia's quality-control capability
Labiocert's laboratory capability strengthens the group's ability to support analysis, quality control and market readiness locally.
Our impact in numbers
25 years
Years of Confirel
2001–2026
17 countries
Countries where Kirum Herbal Tea is patented
As of 2025
250 students
Students in the 2025 Thnot d'Or competition
2025 edition
27 markets
Export markets
As of 2026
For professionals and export
Explore Confirel products, formats and partnership opportunities for retail, hospitality and distribution.
Talk to our team